Booking travel online can unlock big savings and great deals. The trick is knowing where – and how – to find the bargains. Here is some practical advice for doing precisely that.
Break old habits: stay flexible
Staying flexible is the first rule of saving on travel costs. If you are retired or semi-retired, then you’re probably already used to off-season travel and avoiding those peak times. But staying flexible is an approach you should apply to other factors in your booking, too – starting with your initial web searches.
Some websites are built with subtle mechanisms that adjust the prices of offers for individual users. If you are the sort of person who only ever searches for “weekend city breaks” for example, you may find you are only shown the top prices for these searches in future. Vary your search terms every time you browse, and you’re less likely to get caught in this trap.
Despite what common wisdom may claim, there are no set-in-stone rules for when the best time to book online may or may not be. While it is true that you often save by booking early, you are just as likely to find that some of the best deals are only released at the last minute: when a travel agent, hotel or airline is keen to ensure they are fully booked during an otherwise lean period.
It is a complete myth that it is cheaper to book mid-week, or late at night: if it were, then everybody would do it, and the prices would go up!
Exclusive deals are often on social media and email
Social media is not just for staying in contact with friends and family; it is the new frontier for marketing and e-commerce. All businesses – travel and leisure companies included – focus a great deal of attention on winning social media support.
To encourage people to follow them, travel companies make some discounts and offers only available to their followers on sites like Facebook and Twitter. So get involved and you might find a bargain!
After many years of sorting through spam emails, most of us are reluctant to sign ourselves up to any kind of bulk advertising mailing list. But this is a big mistake when it comes to travel, because booking companies regularly send out emails with genuine offers and exclusive discount codes. Some of these offers cannot even be found through the main website.
So although it goes against every instinct you might have about mailing lists, you really should be signing up for those travel newsletters. If you are particularly concerned about not filling up your inbox, you could always create a separate email account just for newsletters, on a site like Yahoo Mail, Gmail, or Hotmail.
The bottom line for cheaper travel on the web is to stay constantly informed. Start thinking of the deals you see on booking sites as being like a constantly revolving conveyor belt: if you keep watching long enough, the same items may just come back around at a lower price. And, if your travel plans can stay flexible, you are sure to find something that appeals.